The Sunk‑Cost Effect: Don’t Chase What’s Spent

The Sunk‑Cost Effect: Don’t Chase What’s Spent

Sunk costs — time or money already spent — are gone. Letting them steer the next choice keeps people in losing cycles. Neutral analyses sometimes reference labels like casino uden rofus dansk
to show where sunk‑cost pressure appears.

Reset by asking: “If I were starting from zero, would I continue?”

Future value, not past expense, should guide action.